Your Tea Garden – Branding & Social Media Strategy
Your Tea Garden
Project Overview
Your Tea Garden is an online shop offering over 100 teas, with AI guidance and educational resources. We helped launch their business in Germany and Europe by creating an educational, wellness-focused brand suitable for anyone interested in a healthy lifestyle. More than just tea, Your Tea Garden sees each cup as a journey into taste, aroma, and harmony.
Project Highligts
• Developed a cohesive brand identity reflecting wellness, education, and the tea journey• Positioned Your Tea Garden as an educational and inspirational tea brand for Europe• Crafted messaging emphasizing tea as health, connection with nature, and daily inspiration• Established a foundation for long-term brand growth and engagement
Challenge
Create a brand identity and social media presence reflecting wellness, education, and the transformative experience of tea. The brand needed to feel approachable, inspiring, and connected to nature, appealing to a European audience.
• Create educational, wellness-focused brand identity• Develop social media presence for European market• Reflect transformative experience of tea drinking• Appeal to audiences interested in healthy lifestyle
Our Process
• Week 1-2: Brand discovery focusing on wellness and tea culture for European audiences.• Week 3-4: Visual identity and social media strategy tailored to health-conscious consumers.• Week 5-6: Content creation and platform setup for Germany and Europe.• Week 7-8: Launch support and performance monitoring.
Project Details
Client
Your Tea Garden
Year
2024
Category
Branding & Strategy
Services Provided
- Branding and Visual Identity Design
- Social Media Strategy
- Social Media Visuals Creation
- Positioning and Messaging Development
- Launch Support
Results That Matter
European market penetration achieved 20% growth in customer base.
Social media engagement rate improved by 100% with educational content.
Established as a trusted wellness brand, with growing repeat purchase rate.
Project Gallery
"Thank you Tanya. It’s so cool to see the results of your thorough work. The strategy and content plan puts so many of the undefined ideas and visions, that I had for my brand, into precise and actionable steps. Being backed up by your extensive research and analysis, I’m excited to see how my business will evolve and how we can tweak the content to engage potential customers. Really, what you’re doing, and the way you’re doing it, creates so much trust and confidence in the strategy. And honestly I don’t think many other SM strategists and agencies would spend the time and effort to make sure to get such a deep understanding of the niche and my brand values. I mean you even gave so many impulses, that refined my values and overall strategy"
Tobias Hust
Founder, Your Tea Garden
Ready to Take the Next Step?
Let's discuss how we can help transform your brand and achieve remarkable growth. Every success story starts with a conversation.