SOHO Designer Décor Branding & Strategy

Project Overview

SOHO is a designer décor brand creating unique objects that transform spaces into immersive experiences. Combining textures, materials, and tactile sensations, SOHO emphasizes individuality, sensuality, and comfort. This project developed a brand identity and strategy reflecting SOHO's philosophy: décor shapes atmosphere and perception, not just visuals.

Project Highligts

• Developed a brand identity emphasizing texture, materiality, and experiential design• Created visual elements and a logo reflecting individuality, sensuality, and comfort• Defined a color palette, typography, and imagery style conveying a sophisticated, tactile, immersive experience• Produced brand guidelines for consistent application across products, packaging, and communications

Challenge

SOHO needed a brand identity that:

• Communicates sensory and tactile experiences• Positions the brand as high-end and experiential, not conventional décor• Works consistently across digital platforms, packaging, catalogs, and physical displays• Creates visuals that make viewers feel as if they are touching the objects, capturing their textures and tactile qualities

Our Process

• Week 1: Deep brand immersion and sensory research to understand SOHO's experiential philosophy.• Week 2: Visual identity and logo design emphasizing texture and materiality.• Week 3: Color palette, typography, and imagery guidelines development.• Week 4: Brand guidelines and application across all touchpoints.