Samui eFoil Club – Rebranding & Social Media Strategy

Project Overview

The client approached us dissatisfied with their previous branding and name, Barracuda Experience. It didn't reflect the eFoiling industry or capture the spirit of the sport and business. The name often confused potential clients, and the brand had no social media presence. We created a new brand that felt happy, inclusive, exciting, and colorful while clearly reflecting the eFoiling industry and sport.

Project Highligts

• Full rebranding with a name aligned with the sport and industry• Social media marketing strategy development• Landing page design and implementation• Printed materials supporting brand visibility

Challenge

Our task was to build a new brand that felt happy, inclusive, exciting, and colorful while clearly reflecting the eFoiling industry and sport. The identity also needed to match the owner's request for a brand that felt sporty, fun, and approachable, with values centered on active lifestyle, inclusivity, exploration, and joy.

• Create a brand that reflects the eFoiling industry and sport• Build a happy, inclusive, exciting, and colorful identity• Develop sporty, fun, and approachable branding• Establish values centered on active lifestyle and inclusivity

Our Process

• Week 1-2: Brand audit of previous identity and market research on eFoiling audience.• Week 3-4: Naming and logo design with focus on happiness and inclusivity.• Week 5-6: Social media strategy development and content planning.• Week 7-8: Landing page design, printed materials, and launch execution.