OAKWOOD Golf Club Branding for Concept Project

Project Overview

OAKWOOD is a premium countryside golf club concept combining harmony with nature and refined comfort. With courses suited for both beginners and experienced players, the club offers an atmosphere of seclusion, luxury, and leisure. The branding project created a sophisticated identity reflecting golf's dual nature: tradition and individuality. The visuals highlight both the conservative rules of the game and the personal expression of play.

Project Highligts

• Logo design combining a bold grotesque typeface with a handwritten script to symbolize tradition and individuality• Refined color palette of grassy green, brown, and cream, conveying harmony with nature and luxury• Identity system adaptable across signage, print, and digital platforms

Challenge

The main challenge was designing an identity that balanced golf's conservative traditions with its individuality of play. The branding needed to convey refinement, exclusivity, and harmony with nature while remaining versatile.

• Balance golf's conservative traditions with individuality of play• Convey refinement, exclusivity, and harmony with nature• Create versatile identity adaptable across multiple platforms

Our Process

• Week 1: Brand discovery sessions to understand the concept's unique positioning in the golf market.• Week 2: Logo and visual identity design, incorporating traditional and modern elements.• Week 3: Color palette and typography development for premium feel.• Week 4: Brand guidelines creation and application across signage and digital platforms.