NeoBrine Branding & Website Design

Project Overview

NeoBrine Technologies is a WaterTech start-up focused on sustainable water management and industrial wastewater treatment. With over a decade of expertise in energy efficiency and resource conservation, NeoBrine provides solutions that reduce water consumption, optimize energy use, and transform brine and sludge into valuable resources. The project involved developing a corporate identity and logo that reflects NeoBrine’s professional, technology-driven approach and positions the company as a leader in energy-efficient water solutions.

Project Highligts

• Developed a corporate identity that communicates NeoBrine’s professional and technical expertise.• Created a logo representing the company’s focus on water treatment and industrial wastewater solutions.• Defined color palette and typography for consistent use across digital and print media.• Produced brand guidelines for clear application of visual identity in various contexts.

Challenge

NeoBrine needed branding that:

• Accurately reflects its industrial WaterTech focus and technical expertise.• Supports its mission of energy-efficient water treatment, Zero Liquid Discharge, and circular economy solutions.• Works consistently across reports, presentations, digital platforms, and investor communications.

Our Process

• Week 1: In-depth brand audit and stakeholder interviews to uncover core values and positioning.• Week 2: Logo design and corporate identity development with iterative feedback loops.• Week 3: Color palette, typography, and brand guidelines creation.• Week 4: Website design implementation and final deliverables.