Arvore – Designer Furniture Branding
Arvore
Project Overview
Arvore (Portuguese for 'wood') is a designer furniture brand embodying sophistication, quality, and innovation. Originally focused on comfortable home furniture, today every piece reflects elegance and thoughtful design. Arvore guides clients in creating stylish interiors that reflect personal sophistication and taste.
Project Highligts
• Created a cohesive identity reflecting elegance and thoughtfulness• Positioned Arvore as a premium designer furniture brand• Developed messaging emphasizing comfort, style, and innovation• Established a foundation for consistent application across all touchpoints
Challenge
Develop a brand identity that communicates sophistication, comfort, and thoughtfulness while reflecting the premium quality and innovation of Arvore's furniture. The identity needed to appeal to clients seeking elegance and style in their interiors.
• Communicate sophistication, comfort, and thoughtfulness• Reflect premium quality and innovation• Appeal to clients seeking elegance and style• Create versatile identity for furniture brand
Our Process
• Week 1: Brand audit and positioning workshops to define Arvore's premium essence.• Week 2: Logo and visual identity design emphasizing elegance and innovation.• Week 3: Typography, color palette, and brand guidelines development.• Week 4: Application across digital and print materials with scalability in mind.
Project Details
Client
Arvore
Year
2023
Category
Branding
Services Provided
- Branding and Visual Identity Development
- Positioning and Messaging Strategy
- Logo and Typography Design
- Color Palette and Graphic Elements
- Brand Guidelines Documentation
Results That Matter
Revenue growth of 20% within 12 months through enhanced brand positioning.
Brand recall improved by 65% in target luxury markets.
Client acquisition cost reduced by 30% via consistent, scalable branding.
Secured partnerships with high-end retailers, expanding market reach.
Project Gallery
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